Versace in January

When Versace announced that January Jones would be the face of the upcoming SS11 campaign not many people were surprised. We had seen January looking stunning in the brand over the last few months. It all started with the blue show-stopper she donned for the Emmys and after which she attended fashion week in Milan and slipped into one of the fringed numbers that came out the catwalk that day. I think Donatella is so keen on her because January epitomises the late 50's/early 60's look in a very contemporary manner. It makes sense, then, how the brand's designer would pick someone whose style reminds the public of the type of glamour her brother Gianni became famous for when he founded the house in 1978. And so, she's been shot by Mario Testino for the upcoming campaign with styling, despite the (welcomed) lack of clothes, reminiscent of the pin-up movement.

This campaign has obviously been in the works for quite a while as January and Donatella had been collaboration for a while not only for red carpet events but also on an editorial level. Have a look at this video of their featured editorial on Elle US shot by Mariano Vivanco.

What do you think of the first look at the advert?
I'm off.

[Picture: myfashionlife.com]