The year of M&M

It is that week of the year when the Internet is bombarded with all the new advertorial campaigns for next season. I normally try to have a quick look to see who's doing what but I don't like looking at the whole series of adverts because I love the feeling of opening a magazine and seeing big and glossy an image I haven't seen before. For SS11 is not the models, celebrities or themes which have caught my attention but a particular photography duo. Mert Alas and Marcus Piggott have shot some of the most important brands in their very particular way. This got me thinking about some of the things I have read about them and what I remember they have done in the past. Looking closer at photography credits of my little archive I have realised I have been attracted once and again to their work without even noticing. I love the plasticity of the colours as much as Steven Klein's and how exquisite all their (over)tweaking is. From their SS11 ads I would choose Loewe's as my favourite. Mariacarla Boscono and Andrés Velencoso look phenomenal in the Andalusian house, which serves as the set.

After shooting campaigns for Louis Vuitton, Roberto Cavalli, Missoni, Giorgio Armani, Hugo Boss, Bulgari, Gucci and editorial spreads for Vogue, W, and Pop they have become one of the most sought-after photographers in the industry. Some of my favourite work from them includes all their Vogue Paris covers and stories, their work for Interview magazine, their LOVE covers and also their Miu Miu adverts.

I'm off.

[Pictures: TFS]