Know Wear

TFS

It's pieces like this that make me love W. It's also this kind of stories that should quiet those people who sill murmur about the magazine not being as good since Stefano Tonchi took over. Get over it, he's ace.

I still haven't got my hands on a copy (I don't believe they've come to London yet) Steven Meisel has worked with Edward Enninful on an editorial story called 'Fabulous Fakes'.

Not only the editorial looks beautiful but it's very witty. I love Karen Elson in the raunchy version of a lingerie ad or Linda Evangelista advertising 'Lavez-les bien' (Wash it well) shampoo. The 'Visage' is also hilarious –with Anna dello Ruso and W's Lori Goldstein and the 'because you've earned it' slogan.

Meisel is probably one out of a handful people in the world who can get away with a shoot of this nature published in a mainstream magazine with a really strong advertising weight. The same story would have worked as well had it been in a less commercial magazine. It's that sort of controversy that makes is brilliant.