Know Wear

Caroline Issa introduces... Myriam Schaefer
StockholmStreetStyle, Courtesy of Myriam Schaefer

From the moment I first saw Myriam Schaefer's bags at the last PR Consulting press day in London I knew they were going to be a hit. So I was thrilled when I saw Caroline Issa carrying one of my favourite models, the 'flag bag', a few days ago during London Fashion Week.

Caroline doesn't only do a wonderful job as executive fashion director of Tank magazine but her flawless personal style has honed her a name as one of fashion's trend-setters.

But it should come as no surprise that Myriam Schaefer's sleek bags are a hit. The designer has years of experience at her back working with influential names like Jean-Paul Gaultier and Nina Ricci. But it could be said that her most successful work was produced with Nicolas Ghesquière at Balenciaga, where she created the brand's iconic 'City bag', which has been a hit for over 10 years.

Now under her namesake luxury brand Schaefer launches a line of ultra sophisticated bags for FW12, all of which carry a stamp with their series number – a sign of exclusivity borrowed from haute couture.  All the models, inspired in 19th century bags, come with a light saffron lining to make it easier finding everything from your iPhone to your lip gloss inside.