the future is today

People talk of e-books and song downloads as the end of words on paper and CDs but, what of fashion in this technological era? Well, the future here is film editorials where "the motion footage and the photography images are shot simultaneously". La Demimondaine was created for Flair, an Austrian fashion magazine, and it features Austrian supermodel Iris Strubegger as the centre point. Not only you get to see the 1930-50's inspiration pictures but you really get the ambiance as creative team brought into being when you see it in motion.

See the video below. Click here to visit Flair magazine.

I'm off.