Thursday, January 27

The Scent of Mellon

Jimmy Choo is celebrating its 15th anniversary this year and they are doing so by launching their first ever fragrance: Jimmy Choo Eau de Parfum. To create it, the brand's creative director Tamara Mellon wanted to combine ingredients that conveyed an idea of strength and beauty —namely "fruity Chypre with warm, rich, woody depths". Green top notes for an initial refreshment and an aura of Tiger Orchid. All of it with a "base of sweet Toffee meld with Indonesian Patchouli to leave a subtle, sensual memory on the skin." By the sound of it, Mellon has manages to create a visual image of the woman she has created her famous shoes for years. However attractive this may sound, it's clear that you'll have to head down to your closest stockist to see (or smell) for yourself if it lives up to the hype.
For the fragrance's campaign Mellon has used her own face photographed by the famous duo Inez van Lamsweerde and Vinoodh Matadin. I really like this particular ad. I am not the biggest fan of Jimmy Choo's accessory campaign but this works. There is something subtle and beautiful but strong about this image, which somehow makes me think of Christy Turlington. And I know it sounds sill but I like the fact that the dress matches the box.
I am also quite keen on the bottle. Not so much for its appearance but because of the thought behind it. Every bottle has been made from Venice's famous Murano glass but with very modern lines. Mellon wanted to convey the idea of tradition and contemporary design brought together.
High Res Bottle and Package
I'm off.

[Pictures: Courtesy of Jimmy Choo]

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