Tuesday, June 26

Two of the best covers of the month, made in Korea
Two of the best covers of the month, made in Korea
Sometimes I feel like we get the short end of the stick when it comes to fashion magazines in Europe. Some of the newer international titles of publications like Vogue, ELLE or W are doing such interesting things abroad with reprints – what I call editorial recycling – of stories from the European editions.
Korea is really teaching everyone a lesson or two about how to use a previously shot editorial and make the most out of it. Exhibit number 1 is the cover of Vogue Korea, where they've used the Inez & Vinoodh story from the June-July issue of French Vogue as their cover. I did love the original Vogue Paris front picture but this one is a really powerful opener as well!
Exhibit number two used the 'Mighty Aphrodite' shoot from the June issue of Vogue UK for the cover of W Korea. This shot of Kate Moss in Atelier Versace by Mert & Marcus is a great call! The colours and the dark and sexy vibe of the picture are a perfect fit for W.

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