Showing posts with label editorial recycling. Show all posts
Showing posts with label editorial recycling. Show all posts

Tuesday, July 24

Kirsten Stewart & Charlize Theron cover the new Interview Russia
InterviewRusAug12
Kristen Stewart & Charlize Theron cover the new Interview Russia
interviewrussia.ru
Another great cover from Interview Russia! I'm obsessed with some of the international versions of Interview and Vogue at the moment. And I love how they play with their own material and with reprint with the European and American versions. This time they have taken one of the stills from the June/July issue of the original American Interview shot by Mikael Jansson. I actually like this version a lot more than the original and I love what they've done with the colours and the title detail.
Kristen looks super pissed off here but I like it, it's a bit bad ass. The composition actually reminds me a bit of the June 2011 cover of W featuring Julia Roberts and Tom Hanks. There is something so nice about this kind of crop. I just love everything about this cover!

What do you think?

Tuesday, June 26

Two of the best covers of the month, made in Korea
VogueWKoreaJul12
Two of the best covers of the month, made in Korea
TFS
Sometimes I feel like we get the short end of the stick when it comes to fashion magazines in Europe. Some of the newer international titles of publications like Vogue, ELLE or W are doing such interesting things abroad with reprints – what I call editorial recycling – of stories from the European editions.
Korea is really teaching everyone a lesson or two about how to use a previously shot editorial and make the most out of it. Exhibit number 1 is the cover of Vogue Korea, where they've used the Inez & Vinoodh story from the June-July issue of French Vogue as their cover. I did love the original Vogue Paris front picture but this one is a really powerful opener as well!
Exhibit number two used the 'Mighty Aphrodite' shoot from the June issue of Vogue UK for the cover of W Korea. This shot of Kate Moss in Atelier Versace by Mert & Marcus is a great call! The colours and the dark and sexy vibe of the picture are a perfect fit for W.

Monday, May 21

Glamour Spain recycles the Lana del Rey cover
GlamourSpainJune12
Glamour Spain recycles the Lana del rey cover
TFS, Courtesy of Glamour
You know how fascinated I am with magazines recycling previously published covers and editorials. This time Glamour Spain has reused the Lana del Rey cover from Vogue UK's March issue. It's funny because they've barely even touched the image – only cropped it one or two centimetres. They have also kept the colour scheme Vogue used, although they added some yellow that looks quite tacky.
The story inside is almost identical to the original one, if shorter. I am quite disappointed because when magazines do this 'recycling' I expect them to add a different twist like Vogue Korea or Vogue India have done in the past. Why just reuse it if you're not trying out something new or interesting?

How do you feel about 'editorial recycling'? Do you like Glamour Spain's cover?

Friday, June 17

How to borrow covers by Vogue Korea
VogueKoreaJuly11
[TFS]
You might remember how a couple of weeks I blogged about Vogue India's recycling of the American Vogue cover with Rihanna. I talked about how much more I liked the recycled version. Well, here is another example of that.
For its July issue, Vogue Korea has borrowed Vogue Paris' cover story from June/July. This time, rather than recycling the cover picture of Isabeli Fontana in the purple dress they have taken one from the inside shoot and turned that into the cover. I must admit I love how it works! The colours make it feel a lot more summery and I love the different font, a lot funkier that most Vogues use.

What do you think of it?

Thursday, June 2

Cover face-off- Vogue US vs. Vogue Indiarihannadoublecover
I know it's quite a normal thing to do for the smaller editions of big-name magazines to recycle the covers and editorials of the more influential titles. There shouldn't be a reason not to. After all, not that many people buy more than their country's version of Vogue so they wouldn't know whether it's new content or not.
Vogue India has used Annie Leibovitz's shot of Rihanna for American Vogue from back in April for their latest June issue. You would think that there isn't much that can be changed but you'd be wrong. Even though I still don't like the very awkward pose I think the picture works much better on the Vogue India cover. It's a slightly wider crop, which makes it feel less stuffy and the amount of writing has been reduced, so there's plenty of space. They have used a red title instead of the gold/bronze the American version used. I love that they have because it enhances Ri-ri's hair and it makes the cover feel a lot more summery.
Which one do you prefer?

[TFS]