Shoegasm & Co.

Shoe lovers of the world stamp a big fat admiration mark on your diaries. September 16th (a day before LFW's kick-off) is the day when Selfridges will finally have their Shoe Galleries fully open. The gallery will be the biggest shoe department of the world, holding 4000 shoes on display organised in 6 unique shoe galleries and 11 boutiques belonging to any brand from Havaianas to Chanel and Kurt Geiger. You can see the full brand directory here and even subscribe (here) for updates to stay informed about Selfridges exclusive shoes.
To make this event even more memorable Selfridges commissioned creative director Allannah Weston and Bruce Weber to create the ad campaign following the classic 'girl playing dress-up' dream every woman has had before way before buying their first pair of Louboutins. The result was the quite extraordinary Nicholas Kirkwood for Rodarte hair-do on Edie Campbell (as Cinderella) that you have most definitely already seen on Vogue.

Even better than the opening of the new floor and the publishing of the new campaign is the fact that Selfridges has cerated a contest for a chance to win a year's supply of shoes from Selfridges. All you have to do is click here and write a few lines about your favourite pair of shoes and, if you want, a picture of the shoes on or off your feet. Piece of cake for a price that will give you sheer joy for 365 days!
I'm off.

[Pictures: Selfridges.com]