Monday, January 23

How to and not to Dress for an über VIP Chanel event
How to and not to Dress for an über VIP Chanel event
On Saturday Chanel flew about 200 VIP guests from all over the American geography to the Wynn in Las Vegas to celebrate the opening night of "Numéros Privés: A Journey Through the World of Chanel". This sets quite a landmark in terms of PR because not many fashion companies or brands are pulling off events of this volume lately, not in the last one or two years anyway.
The build up to the event was quite fun as a lot of the attendees tweeted about their trip to Vegas. The coolest, of course, were from Rachel Zoe who flew to sin city with Dree Hemingway (and Rodge) and seemed to be quite overexcited about it.
All guests were decked up in Chanel, most of them head to toe. So this was like a massive celebration of the brand and a way to showcase their PR power rather than your standard store opening/honour dinner event.
Jessica Alba, in a super chic bicolour dress, was my best dressed of the night. The accessories, hair and make up were right on the spot. Second after J was Alexa Chung in a very Alexa-meets-Chanel number, which she accessorised with a Christopher Kane clutch. My big disappointment of the night was Diane Kruger. She normally looks so exquisite but here she looked like a pregnant mess.

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