imprinted

The concept of printed clothes is anything but new. Yes, I know. But the SS10 shows provided us with new print options. The concepts were basic: be bold and wear very graphic prints or be arty and opt for blurred, distorted or pixelated prints. There have been two celebrities that, lately, have very much epitomised both looks. On the one hand, beautiful January Jones (whose style sense is rather spotless) has ben seen around LA porting the 'arty' print trend in numbers such as the two below, including one of the jewels from Dries Van Noten's flawless Summer collection. On the other hand, Rihanna. I have been paying a lot of attention to her as of late, specially ever since the two-leopard number (see here). She has a fantastic ability to combine colours and prints. She, however, tends to go for more graphic and bold prints. Bang on trend have also been Kristen Dunst and Victoria Beckham (!) in Miu Miu; possibly the most popular prints of the season.

And, of course, I had to have a look online to see what the biggest e-tailers have on sale in terms of prints. As I said before, Miu Miu and Dries Van Noten, though great, are a little obvious as choices. If you are looking for leopard for the summer, this is your season. There isn't a designer that hasn't created a shirt, skirt, dress or blouse with their own vision of leopard skin. My favourite is Chloé's de-coloured version. But the best brand to go for prints this season Sass & Bide. They have mixed ethnic inspiration with street style and very graphic elements. Giulia and I went to preview their FW10 a while ago (post coming up) and we loved every single piece.

I'm off.

[Pictures: JustJared.buzznet.com, Celebrity-Gossip.net, Zimbio.com, Net-a-Porter.com, Brownsfashion.com]