I'm not usually the biggest fan of V magazine's content. I find the people they choose for their covers and how they're shot interesting but it's not a mag I normally buy. However, after having a look at some of the content from the new f/w11 issue I will probably buy this one. Penélope Cruz, shot by Mert & Marcus, covers the issue with quite a fun concept. A hologram panel that covers Pe's face makes her open and close her eyes and mouth as you tilt the magazine. Two of the stories inside —Anja Rubik by Hedi Slimane and 'Baby Love' by Josh Olins and Jay Massacret— are NOT to be missed! There is even an editorial featuring Paris Hilton, which, believe it or not, is kind of fascinating! The only bit of the magazine that I don't get is the relation between the theme, 'The transformation issue', and the stories inside... I guess I'll just have to wait and see what else is inside, no?

TFS

Every month I feel like the new covers come out earlier. As much as I like looking at all of them I'm often too tired by the time they hit the newstands, by which point I will only buy the handful of issues I think are really worth it.

After a few months on the up British Vogue is quickly dipping in terms of cover style. Last month's multiple royal wedding covers were as bland as can be and this month's Alexa cover genuinely looks like you've picked up a magazine a couple years old. Her editorial inside doesn't try anything new in terms of styling and photography and it's just Alexa being Alexa in Alexa clothes with Alexa hair. The only thing that saves the issue is one double-page picture by Patrick Demarchelier and styled by Lucinda Chambers in the "Let's dance" story.

Vogue should really learn from the other British fashion titles. This month's ELLE and Harper's covers are chic and spot-on. And I'm especially keen on ELLE's rotated frame on their subscriber's cover. They keep getting it absolutely right every month and it's making me want to get a subscription.

[TFS]