c'est bleu, c'est Chanel

Every few months a couple of new perfumes and colognes are launched by the big names of fashion. They usually entail a simple TV ad with as much glamour and few clothes as possible and a double spread of a picture of the same nature on every Vogue, Harper's and Elle. Unless the brand launching is Chanel, that is.
For their latest cologne for men, 'Bleu de Chanel', the French house hired Martin Scorsese to shoot Gaspard Ulliel in a minute-long commercial that makes little sense, looks absolutely stunning and makes the cologne beyond desirable (and it does smell really good, I must say).

The photography in the advert is spotless. Everything from the scenery to Gaspard's and the girls' eyes is tinged with le bleu which makes you want to be "unexpected". Although how unexpected can you be if you have to plan to buy the fragrance and plan to wear it... In any case, it is a job well done and Chanel's c'est quoi ça? answer to the question what about recession?

PS. You might remember Gaspard's (memorable) face from 'Paris, je t'aime' and his numerous appearances at Chanel shows.
PPS. Click here to see GQ's exclusive footage from the making of the commercial.
I'm off.

[Pictures: Screencaps, Zimbio.com]