Tuesday, May 29

Burberry unveils their FW12 Campaign!
Burberry unveils their FW12 Campaign!
Courtesy of Burberry
Today Burberry released their latest ad campaign for the FW12 collection featuring actress Gabrielle Wilde and musicians Roo Panes. Their names might not ring a bell straight away just yet but their faces will. They both rocked Burberry ensembles at the latest edition of the Met Ball in New York.
The feel of the campaign, shot by Mario Testino under the creative direction of Christopher Bailey, is so different from what we've seen before I am in love with the mysteriously romantic air of the photos. I love the cinematic feel and how you can see that there is a story behind each still yet you're not sure what it is.
And, of course, this aesthetic fits right in with the FW12 collection, which brought together traditional British elements bringing them to the 21st century.
For the first time ever Burberry.com will offer a "click-to-buy" on the campaign – all the pieces on the ads will be available to buy online from June 1. From June 6th the campaign pieces will also be available in Burberry stores globally!

Click here to see the rest of the campaign pictures and for a (beautifully shot) look at the behind-the-scenes of the campaign story shoot!

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