Scandinavians know best

Forget about the Parisians, Londoners and New Yorkers. The coolest passport to have these days is a Scandinavian one. And even more so when it comes to fashion. The world known Swedish style staples Acne, H&M, Cheap Monday and COS are being joined by more and more Scandinavian brands expanding beyond their country limits to spread the neat coolness only the they have.
As I slowly started getting into FW10 mood someone from DAY Birger et Mikkelsen emailed me about their winter collection. I am usually reticent to publish content by request but I changed my mind as soon as I saw what they had to offer. For the upcoming season they have created a fusion of urban and countryside inspiration that has transformed into tailored wool pieces that coexist with t-shirts, Breton tops, jeans and even lace to create a very eclectic yet classic collection.

They have recently launched their own e-shop but you can also find some of their pieces at Net-a-Porter and My Wardrobe. Not only their womenswear is beautiful, practical and fresh but the same can be said about their men's line (which you can see over at Fashion, Frankly) and their home range from which I wish I could have every single piece because it is exactly the type of furniture and deco that I love.
Have a look at their website HERE to see the rest of the lookbooks or click HERE to head to their online store. If you do the latter, I do warn you that the site has just been launched this month and apparently they still haven't received much stock. So keep checking back, I'm sure I will because I desperately need the greenish three-piece suit they have for men.
I'm off.

PS. How much does the lookbook model remind you of Agnes? I am till in awe of those bouncing curls from her 'Release me' video.

[Pictures: day.dk]