make your DAY

You might remember DAY Birger et Mikkelsen from a post I made this summer. Ever since then I have been obsessed with the brand, which is why I was more than thrilled when they invited me to their SS11 preview. Their beautiful London showroom and the people from Varg PR together with the incredible collection made my trip to Little Venice worthwhile. I specially loved the knitwear and a very thin kind of suede that seemed perfect for the summer. Some of their stand-out pieces like the sequinned red knit cardigan or the chandelier bolero are perfect timeless adds to anyone's wardrobe and simpler pieces like the fringed t-shirts and dresses are definitely musts for effortless summer looks.

The different colour palettes respond to everyone's needs for the summer season. My particular favourites were the salmon and orange pieces for every time of the day. From the satin shorts to the new take on the breton t-shirts to the embroidered strappy night tops there is close to nothing one wouldn't want to wear on their cool beach getaway.

Lilacs and earthy tones took over another of the sections. I am a sucker for khaki so any jacket, short, cargo pant or jumper in this colour I love. All of these choices went in a more city-oriented direction. They have the same lightness and ease as the more beachy line but felt a tad more sophisticated, even work-appropriate. Some of the embellished jackets are also perfect day-to-evening garments you can wear to work and go out in.

You can get a hold of DAY Birger et Mikkelsen at Net-a-Porter, My Wardrobe and at their online store. 

I'm off.

[Pictures: soVIPzone]

Scandinavians know best

Forget about the Parisians, Londoners and New Yorkers. The coolest passport to have these days is a Scandinavian one. And even more so when it comes to fashion. The world known Swedish style staples Acne, H&M, Cheap Monday and COS are being joined by more and more Scandinavian brands expanding beyond their country limits to spread the neat coolness only the they have.
As I slowly started getting into FW10 mood someone from DAY Birger et Mikkelsen emailed me about their winter collection. I am usually reticent to publish content by request but I changed my mind as soon as I saw what they had to offer. For the upcoming season they have created a fusion of urban and countryside inspiration that has transformed into tailored wool pieces that coexist with t-shirts, Breton tops, jeans and even lace to create a very eclectic yet classic collection.

They have recently launched their own e-shop but you can also find some of their pieces at Net-a-Porter and My Wardrobe. Not only their womenswear is beautiful, practical and fresh but the same can be said about their men's line (which you can see over at Fashion, Frankly) and their home range from which I wish I could have every single piece because it is exactly the type of furniture and deco that I love.
Have a look at their website HERE to see the rest of the lookbooks or click HERE to head to their online store. If you do the latter, I do warn you that the site has just been launched this month and apparently they still haven't received much stock. So keep checking back, I'm sure I will because I desperately need the greenish three-piece suit they have for men.
I'm off.

PS. How much does the lookbook model remind you of Agnes? I am till in awe of those bouncing curls from her 'Release me' video.

[Pictures: day.dk]