[FashionGoneRogue]

I'm beginning to think I'm slightly obsessed with magazine covers, just in case you haven't noticed. I just can't understand why editors insist on repeatedly choosing the worst shot from the story as the cover picture. I also don't understand why, the case of ELLE, they would make such disgusting choices when their susbcriber's covers are so slick and beautiful.

I am in utter awe of the Carter Smith's pictures of Emma Stone for July's American ELLE. The polka dot story seems a lot more original that the overdose of Prada and Louis Vuitton we keep seeing everywhere at the moment. The editorial is not only geniusly styled by Joe Zee but also very nicely produced. I wish this picture had made the cover because I can't stand the actual one, which by the way, doesn't even have anything to do with the story inside.

when you're not Carine

One thing Giulia and I noticed when we went to the New Look SS10 preview back in December —and what makes their SS10 collection great— is how they have extracted the essence of the main trends of the season and transferred them onto high street clothing versions. Here are some of our favourites that will be hitting the stores soon. What do you think?

[Picture credits: Style.com and New Look]

I'm off.

Update: The SS10 collection will be out in stores starting at the end of this month! And get ready for the opening of their flagship store in London!