Courtesy of Band of Outsiders

Band of Outsiders is one of the cleverest brands out there at the moment. I absolutely love their collections –you could bury me in of their men looks– and I am also a huge fan of their advertising campaigns. It's funny because most advertising campaigns are a big deal when they come out but we usually get too used to them so they go sort of unnoticed after a couple of months. But its different with these. I actually print some of them to put of my wall. I particularly liked the last menswear campaign with Rupert Grint and Tom Felton and I obviously loved the past ones with Kristen Dunst and Michelle Williams.
The SS12 campaign, shot by Scott Steinberg in polaroid (duh!) stars Michelle Williams again. I feel like this time around she looks even better because there's something about her new haircut that makes her look a little alien.

look at the BOTTOM

Once again, it's time to talk about menswear on soVIPzone. I have to admit I may have a problem concerning clothing, it is what I think about a worrying percentage of the day. For one part I guess it is normal taking I will some day make my living in this industry, but on the other hand, thinking about trousers, shirts, scarves, hats and shoes for the most part of the day is probably not a good sign. Anyway, a few weeks ago one of my friends brought me to uni the H&M magazine, something I didn't know even existed. Although, truth to be told, it's nothing very special, there was a shoot in it about English style making a comeback for menswear. Ever since I laid eyes on those photos I haven't managed to stop thinking about tailored pants. Well, I submerged for the bizillion time in the Summer collections and found the greatest variety of trousers and, most importantly, bottom-do's.

From left: Perry Ellis Signature, Kris Van Assche, Fendi, Hermès, Costume National.

Tailored pants may sound like such a bore and old-fashioned, but they actually come in all colours and fabrics and have been added details to get adapted to current fashion.

From left: Fendi, Rag & Bone, last two: Paul Smith.

If tailored trousers are in, even more in are cropped pants. Get ready for some wacky sock displaying.

From left: first two: J. Lindeberg and Band of Outsiders.

If you already own the trendiest of trousers for the season, get them updated by rolling up their bottoms, just as you do with your blazers' sleeves.

All Gucci.

Cuffed bottoms are back too! There is nothing more English-like and elegantly classic as cuffed suit pants. Try wearing them just as casual trousers too.

From left: Duckie Brown, Kris Van Assche, Rag & Bone, Perry Ellis Signature.

Shorts come tailored too. And, of course, you'll find them cuffed and rolled-up as well. Try getting these effects with the pants you already own.

Something is clear: pants are not to touch your shoes. Get yourself a good assortment of colourful crazy socks and rock the look!

[Picture credit: Men.Style.com & HM.com]

I'm off.