Giovanna Battaglia for Eddie Borgo SS11

Eddie Borgo already started a trend last season of making a renowned editorial name the face of her FW10 campaign. I was, then, amazed by how incredible Kate Lanphear looked in the adverts for the brand. This season, though, overshadows the last. Giovanna Battaglia goes back to her modelling roots wearing Borgo's SS11 jewellery. The Italian editor looks beautifully stunning (yes, I wrote that) in an aesthetic that´s both very Italian and very slick. It reminds me a lot of what she used to do back in the day. I'm not sure I'm happy about editors crossing boundaries so easily. As for Giovanna, she's got a green pass.

I'm off.

[Pictures: www.fashionologie.com]

the week in news: 12.07.10

I haven't done a news post in a while because I could never find more than two seemingly important events happening on the same week enough to fill some blog space. Thankfully, this week was different. We had a store opening, an editor turned model and my generation's reality show wrap-up. Take a look.

I'm off.

[Pictures: Zimbio.com, RDuJour.com, Fashionologie.com, Style.com, JustJared.buzznet.com, HypeBeast.com, Vogue.co.uk, Telegraph.co.uk]

the enchanted jungle of Liberty

Last Tuesday, soVIPzone had the privilege of having a sneak peek at some of the pieces that Liberty of London has chosen for the coming Spring/Summer 2010 season. Not only the selection was exquisite, but the setting was spectacular. It felt like stepping into a fairytale jungle full of designer clothes and exciting jewellery pieces —live parrot included.
Giulia and I fell in love with the suede frilled jacket from Acne. Such a cool touch to wear over a tank top and some shorts in the summer.
Giulia fell head over heels for these headbands by Benoît Bessolin. They are made of latex, which gives them the motion of real flowers without the nuisance of having to replace them every week.
If the name Jerome Dreyfuss doesn't sound familiar, take good note. He designs very cool leather satchels perfect for any city girl. And he is married to Isabel Marant.
I could not stop staring at these. Eddie Borgo's spiky jewels add the perfect edge to a delicate dress. They are a good alternative to a pepper-spray as you can use them for self-defence. And she makes rings as well!
Liberty introduces its first gold pieces with these beautiful designs. Our favourite? The seahorse set —ring, earrings and bracelet.
Prints, prints, prints. I particularly loved the blue shirt with the colour strokes on the right. I feel it could work perfectly for the daytime with denim shorts or as part of a beige linen suit combo.

Pictures by Giulia.

Text by Iñaki.

I'm off.

PS. Remember you can still win a $100 ShopBop.com voucher!

See below.