Ermenegildo Zegna unveils ZegnArt & its first project
Courtesy of Ermenegildo Zegna

If you follow Know Wear you will know I am always really into digital initiatives in the world of fashion. I think it's so fascinating to see how it can be integrated within other arts, especially film.
And this is exactly why I am so happy that Ermenegildo Zegna is launching their latest multi-faceted art project entitled ZegnArt, which "seeks to create dialog between different people and different cultures using visual arts as a catalyst".
For their first project with the initiative Zegna have joined forces with the fabulously talented Diane Pernet from "A Shaded View on Fashion" and emerging filmmaker Senio Zapruder to create a short film .
"Shaded Fabulae Romanae" (Latin for Roman Fable) features Pernet herself and showcases the experience of the Ermenegildo Zegna store opening in Rome. The project will be unveiled on April 25th exclusively on the Ermenegildo Zegna Facebook page.

what happened in Milan

Milan Fashion Week was only the first half of all the good things to come for menswear. However, it has been a very exciting few days thanks to the live streaming of the fashion shows and all the twittering going on. I am overall very pleased with what I have seen. Designers have restrained themselves and have hence found new ways to let go of their prodigality via textures and colours. My biggest joy? —Gucci and the return of the turtle neck and blazer combo. Which collection was your favourite?

[Pictures credit: GQ.com]

I'm off.