The best PR for the best collection

I am extremely happy to see how after the last London Fashion Week some of my favourite British designers have really raised their PR game. Erdem is the best example of this. They have been doing an extraordinary job not only because we have been seeing their FW10 and SS11 collections non-stop over the past weeks but because the famous faces who have worn their dresses are the most stylish at the moment. Carey Mulligan's long number at the Dubai Film Festival reminded me of one of my favourite Keira moments from last spring, which was unforgettable. As was Michelle Williams' red lace look from the London premiere of Blue Valentine. It was also Michelle who wore another of my preferred dresses from the collection at another Blue Valentine press tour appearance. Less memorable but equally lovely were Lea Michele, Jessica Biel and Anne Hathaway.

But yesterday twitter brought my way another Erdem moment that will linger in my mind for a while. Jessica Alba shared a twitpic of herself in one of the brand's SS11 floral skirts and made me die. I like the fact that the skirt is the protagonist of the look and how she looks quite minimal but super stylish. I'm not quite sure what she does when she wears something but it's like magic happens. That's why I keep posting about her on soVIPzone.
Coincidentally, I attended the Starworks press day a while ago where the Swarovsky people were showing some of the London designers they had collaborated with for the SS11 season. Erdem was among them. It was incredible to be able to take a look at the clothes so closely. I loved how the brand's signature floral prints have become digital this season. They give the clothes a more contemporary feel and mixed with the Swarovky crystals and the hand-made collars and lace detailing the garments become feminine with an air of demure romanticism.

I'm off.

[Jessica Alba's twitter, Style.com, soVIPzone's]

Cheryl needs (professional) help

One of my favourite things about watching the X Factor is simultaneously following what people have to say about it on Twitter. It never ceases to amaze me how Hilary Alexander can tweet herself silly both about Strictly and the X Factor. She is usually the one I agree with the most. But literally everyone living in the UK takes on their Blackberrys, iPhones and laptops and doesn't stop tweeting until the end of the show, which made last night's show that much funnier. Cheryl Cole decided to innovate (yet again) in the hair department with a gigantic double bun I never thought I'd see outside the streets of Tokyo. And this is what people had to say.

I have to say the Futurama reference was not only stop-on but rather genius. Who'd say the people from Grazia would think so out of the box. Haha. And, if I may say so myself, so is the Sailor Moon comparison. I don't know if many of you know her but the manga TV show used to be on in Spain for the most part of my childhood.

If you want to have some fun on Saturday and Sunday nights make sure you follow @HilaryAlexander, @sarahlyndsay and @JackDMurphy (no one does witty #xfactor tweets like these last two!).

I'm off.

[Pictures: redcarpet-fashionawards.com, freewebs.com, tqn.com, images.eonline.com, disneypicture.net]

AdReam world

I still get surprised everyday at the quantity of tweets (Goddess) Anna dello Russo produces per day. It is so refreshing and inspiring that someone so relevant and distinct in the industry takes time to share her life and thoughts with all of us trying to make it. There is nothing pretentious about her, only a deep love for fashion and the desire of sharing that love with similar people. All of this seems incredibly touching and inspiring to me because I think of fashion during the whole day and dream of it all through the night. It's a passion that goes beyond material things and popular names on tags. It's a lifestyle.
Today, Anna tweeted a couple of pictures of herself with Cucciolina wearing a SS08 Cavalli dress (my favourite collection from the last 10 years) while working on a shoot with Tommy Ton in the little Italian town of Cisternino where she has a house and, wait for it, an AdR branded pool that Tommy Ton has had the privilege to literally drench himself in dello-Russo-ness.

Another of the aspects that I love about Anna the most is the fact that she blogs about looks that she'd love to wear. This might seem silly but, coming from someone who has worn and daily wear the best designers in the world, it is a sincere sign of how down to earth she is. And so, given that she is wearing some of my favourite looks from the past few seasons, I've taken the liberty of choosing a few of the pieces I would personally love to see on her.

Clockwise from top left: Roberto Cavalli SS08, Balenciaga SS08, Roberto Cavalli SS09, Marc Jacobs SS09, Prada Resort 2011, Dolce & Gabbana SS09, Fendi SS09, Christian Dior SS09.

I'm off.

[Pictures: AnnadelloRusso.com, Twitter.com/annadellorusso, Style.com]